Banners
are
integral
parts
of
a
website
but
often
there
importance
is
over
looked.
Companies
that
use
a
single
banner
ad
to
advertise
often
have
unrealistic
expectations
of
what
that
ad
can
accomplish.
They
assume
a
single
banner
will
attract
everybody
interested
in
any
product,
service
or
feature
found
on
their
company
web
site.
The
problem
with
a
one-banner-fits-all
strategy
is
the
banner
spreads
itself
too
thin.
Its
impact
is
diluted.
Pitching
a
banner
ad
to
appeal
to
everyone,
it
ends
up
appealing
to
no
one.
This
means
targeting
a
particular
segment
or
segments
of
your
overall
market,
giving
each
an
individual
ad
strategy
will
require
different
type
and
size
of
banners.
What
if
you
only
have
one
product
or
service
to
offer?
Changing
banners
is
still
important.
If
your
target
audience
has
any
demographic
range
—
differences
in
age,
income,
education,
gender,
location,
cultural
background,
profession,
interests
and
hobbies,
browsing
habits,
Web
browser
preference,
to
name
just
a
few
—
your
goal
is
to
create
individual
banners
that
appeal
to
each
of
those
segments.
We
at
Cogniz
will
help
you
reach
your
goal
and
fulfil
all
your
banner
needs.
"We would like to thank Cogniz very much for their professionalism,
ingenuity, insight and endless attention to details and constant
strive towards perfecting our website... We couldn't ask for anything
more than our very own Cogniz Consultancy"
Bill Minosse
BigPie Resources
"Thank you so much for our wonderful website! Everyone at work is saying what a good job you have done."
